At Home ka Dito

Our company

A household name, built one family at a time

From a single store to a nationwide household name, FC Home Center has grown by keeping Filipino families at the heart of everything we do.

Our story

Quality home essentials within every family’s reach

FC Home Center started with one simple goal: make quality home essentials accessible to every Filipino family.

Today, 40+ branches serve communities nationwide, offering furniture, appliances and mobile phones with flexible ways to pay. Wherever you shop with us, we want you to feel at home.

A Filipino family of four relaxing together on a sofa in their living room

What guides us

Our Mission, Vision and Core Values

Mission

Provide affordable, quality home essentials that improve Filipino families’ lives.

Vision

Be the most trusted home center in every Filipino community.

Core Values

  • Malasakit
  • Integrity
  • Teamwork
  • Service to community

Our leaders

The people guiding FC Home Center

Meet the team leading our stores, people and key business functions.

FC Home Center senior leadership team organisational chart
FC Home Center senior leadership team.

  • Fernando G. Dulce

    CEO and President

  • Rommel S. Bolus

    Chief Operating Officer

  • Nercy Jayne Torrilla

    CFO and CCO

  • Roland Rowel Villareal

    VP, HR and Administration

  • Ernesto Guerrero Jr.

    AVP, Store Operations, North Luzon Cluster

  • Abby Medrozo

    AVP, Operations, South Luzon Cluster

  • Angelli Rush

    AVP, Marketing

  • Elizabeth Sararaña

    AVP, Finance

  • Gen. Samuel Tadeo

    Corporate Relations and Security Chief

  • Kevin John Rogacion

    PPD Director

  • Hilaria Juliet Ambayec

    Merchandising Director

  • Mary Joys Laurine Mañanita

    Assistant MPC Director